Revive Path
Project overview
The product:
Revive Path is a non profit organization located in Miami, FL. They offer free education services to individuals who have been previously incarcerated or with criminal background.
Improving user experience on all media queries.
- Project type: End-to-end web application + branding
- Role: UX/UI designer + brand designer
- Industry: Printing, Digital Advertising.
The problem:
Revive Path does not have a website and would like to help create it.
The goal:
Design a website for Revive Path is important for Us and for individuals with criminal background to get an education, so they will start a new life.
My role:
UX designer leading the app and responsive website design from conception to delivery.
Responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
Understanding the user
User research | Personas | Problem statements | Competitive audit | Ideation
User research: summary
I conducted interviews and created empathy maps to understand the users I am designing for and their needs. Through research, I identified a primary user group consisting of working adults and the general public who need to start a new life after being incarcerated.
This user group needs information on how to find free education services.
Competitive audit
An audit of a few competitor’s products provided direction on gaps and opportunities to address with the Revive path app.
Ideation
I quickly brainstormed ideas to address the gaps identified in the competitive audit. My main focus was on the Competitive Audit Report, which highlighted the following issues: a lack of sponsors, the need to create an app, and the need for more sponsorship.
Starting the design
Digital wireframes | Low-fidelity prototype | Usability studies
Digital wireframes
After brainstorming and creating rough sketches on paper, I developed the initial designs for the Revive Path app. These designs aimed to provide personalized guidance to users in order to help them find resources.
